2020 is the year that has changed the lives of every individual and businesses too. Like, most of the newfound digital habits are going to stay forever. B2B ecommerce has also changed for the better.
Gone are the days when B2B audiences preferred to get their information from product trials, data sheets or sales literature. In fact, surveys indicate that the changing expectations of B2B buyers have led to rapid digital transformation. B2B buyers expect various digital efforts like augmented reality, personalized content,video and live chat options, and much more.
Eventually, B2B brands have no choice other than getting digital. But is having a website enough? Well, the answer is “No”. You need to adopt latest B2B trends and revamp your online store to get better sales.
Top B2B ecommerce trends to master for online business success
B2B mobile commerce
Multiple integrations for multi-channel sales
Growing expectation of personalization
Option of B2B loyalty programs
New customer acquisition and improved user experience
Acceleration of online marketplaces
Faster B2B order fulfilment
All of this lends itself to how B2B ecommerce is changing and why you need to revamp your store to stay competitive. There is no shortage of information on marketing strategies for B2C ecommerce websites, but this is the time of the B2B world. The global business-to-business ecommerce market size is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2027. With this unprecedented rise of the B2B ecommerce market, it is important for wholesale businesses to come up with new digital strategies for their online store. If you are also planning to revamp your B2B online store for better sales, here are 6 quick tips for you.
1. New payment options
There has been a major shift in the way customers shop from B2B ecommerce platforms. Now, it is all about conversion rate improvement, reduced shopping cart abandonment, retention of customers. And the easiest way to do it all is through multiple online payment options.
Offering a variety of payment options provides a sense of flexibility to the customers, especially in B2B ecommerce. B2B buyers mostly look for ways to manage their cash flows and a wide variety of payment options helps to manage it seamlessly. If you are also looking to provide multiple payment options to your customers, StoreHippo is your one-stop solution. It offers payment options like debit card, credit card, net banking, COD, subscription-based payments like Razorpay subscription, Stripe billing etc, marketplace payments like Paypal Adaptive, pay-later options with 60+ integrated payment gateways. Don’t wait to make your B2B ecommerce store ready for online success.
2. Design your B2B website for scalability
Scalability is a major concern for enterprise businesses as they deal with high volume of orders, users, products, and customers. The ecommerce platform used by wholesale businesses needs to be verified for the technology, manage large scale orders with high volume sales, capability of handling high volume traffic during peak seasons, a lot of online searches, server uptime, and much more.
It is important to choose the best ecommerce platform that is scalable enough to handle the unprecedented scenarios. StoreHippo enterprise ecommerce platform offers a scalable solution to handle fast-growing enterprise businesses. It offers 99.99% server uptime with high peak load tolerance. With the most advanced MEAN stack technology, it offers everything you need to scale your B2B online store and make it super successful.
3. Execute a full-blown marketing strategy with automation
The primary key to online business success is to connect and engage well with your customers. Automating your marketing efforts is eventually the best hack to do it but of course, you need the right technology in place.
Unlike B2C companies, B2B ecommerce requires additional tools and features to execute the full-blown marketing strategy. Some of the extensive marketing features required by B2B stores include custom-made deals, customized invoices, personalized user experience, device-based themes, pricing overrides, login-based pages, discounted shipping, and much more. The best part is that you can get it all in one place with StoreHippo. With a gamut of inbuilt marketing tools and seamless integrations with many other tools, StoreHippo can offer unparalleled experience to your customers, keep them happy and loyal to your business.
4. Optimize for mobile
It is already the time for B2B companies to match up with the next-generation technology trends and get revolutionary to adopt future-ready technologies. Mobile commerce is one such requirement for B2B ecommerce stores.
Migrating to mobile is not only about improving the user interface of your site. You also need to ensure that your B2B buyers have access to the same features on mobile as they have on desktop. Also, the mobile-specific features like push notifications, user personalization, login-based deals add to benefits of mobile platforms. There is nothing better than a mobile-first B2B ecommerce solution like StoreHippo. It helps you to get your B2B site mobile-ready, build your mobile apps (Android/iOS) without any additional cost and also support PWA online stores to deliver a native like experience to users.
5. Offer flexible ordering and pricing options
Without any surprises, offering personalized purchasing experiences and flexibility goes a long way to secure sales. To ensure buyers feel accommodated, B2B stores need to give them multiple ordering and pricing options. After all, these are the two most important parts of the B2B buying process.
Giving buyers a more personalized purchasing experience can go a long way toward securing sales. To ensure buyers feel accommodated instead of boxed in, you need to give them options. The flexible term can work wonders if used correctly. B2B ecommerce pricing is a very sensitive factor and cannot be uniform for all the clients unlike the B2C environment. For the same reason, you require dynamic pricing features to offer personalized pricing based on the order volume and client relationships.
The best ecommerce platforms like StoreHippo offer the features of personalizing pricing that allows the B2B stores to adjust prices and make special deals for every client. Also, wholesalers can attract new clients by offering specific limited-period discounts. The features of customer segment or location-based pricing is a PRO-level strategy to acquire new clients.
6. Multichannel selling options
Did you know that over 82% of the B2B companies are planning to integrate omni-channel strategy in their businesses? Well, this figure is very huge to avoid if you really want to succeed in the B2B online world.
No wonders, why we call customers the real king. Today, customers have access to endless information and channels. With multiple channel choices, the B2B customer experiences have become super important. It has become necessary to offer seamless omnichannel experience in the B2B ecommerce landscape. Pricing access to multiple touchpoints to the customers have become a real game change and this trend is not going anywhere soon. If you have not yet explored the bandwagon of multichannel selling, StoreHippo can help you. Don’t wait anymore to improve user experiences, retain existing customers, and acquire new ones in no time.
How StoreHippo helps you to revamp your B2B ecommerce store?
Since the B2B industry is moving their products, sales processes, and resources online rapidly, it is the perfect time to take real action by choosing the right B2B platform that supports your online business success.
When we say online business success, don’t get stuck to only development of B2B ecommerce websites. Start thinking about making it successful with more sales and ways to beat your competitors. StoreHippo can help you prepare for the quick ecommerce market shifts in the B2B world. With 300+ inbuilt features, 60+ integrated payment gateways, automated marketing tools, enterprise-grade functionalities, you can create, run, and grow your wholesale business like never before.
Don’t wait anymore to take your B2B online store to new heights by starting your 14-day free trial now.