The festive mood has officially kicked in!

With the Diwali sale season around the corner, shoppers are already hopping from one online marketplace to another, searching for the latest home appliances to make their homes smarter and more efficient.

But here’s the big question, is your kitchen and home appliances enterprise brand ready to handle the festive traffic surge and turn those visits into record-breaking sales? If not, this is the moment to gear up, fine-tune your online marketplace, and make the most of India’s biggest shopping wave of the year.

Get ready to light up your sales this Diwali, because the season of opportunity has just begun.

Decoding the Diwali Sale And Festive Boom: Insights Every Marketplace Brand Needs

The 2025 Diwali sale season is already shaping up to be one of the biggest in India’s ecommerce history. With festive excitement at its peak and digital shopping at an all-time high, the numbers tell a compelling story of growth, opportunity, and changing consumer behaviour across online marketplaces.

• 41% growth in home appliances online sales during the festive season 2025, first week
• 2nd fastest growing category, only to Grocery
• 60%- 65% of GMV of festive sales contributed by Appliances and Smartphones
• ₹1.15 to ₹1.2 lakh crore GMV forecast for festive season ecommerce sales in 2025
• 20-27%  YoY growth in festive and Diwali sales online in 2025
  
  

Source: Datum Intelligence, Redseer Strategy Consultants, The Economic Times

The 2025 festive season in India is showing a major shift in how people shop online. It’s no longer just about grabbing discounts; it’s becoming an “upgrade season.” Shoppers are using this time to purchase higher-value products, especially in home appliances, which have seen a 41% increase in sales. This surge is largely driven by recent GST rate cuts on large appliances, making them more affordable and encouraging people to finally make long-awaited upgrades.

Why Diwali Sale Matters For Your Business Growth

The Diwali sale season is more than just a shopping event, it’s a powerful growth opportunity for businesses. With rising online traffic, stronger consumer sentiment, and festive bonuses fueling spending, brands can reach new customers and drive record sales. 

Aspirational buyers from Tier 2 and Tier 3 cities are now leading the surge, seeking better lifestyles and upgrading to premium home appliances and high-value products. This growing demand, combined with lower taxes and improved logistics, makes the festive season the ideal time to scale visibility, clear inventory, and build lasting brand loyalty.

5 Proven Strategies to Sell More On Your Online Marketplace This Diwali

Given that, are you set for a smashing hit this festive season? 

Let’s find out.

1. Offer Festive Deals And Bundles

A bumper Diwali sale is incomplete without discounts and coupons. About 93% of consumers use a coupon or discount code throughout the year. Brands can nudge their customers to buy more by offering personalized conversion-friendly discounts on a variety of appliances. 

During  the festive season, people are looking forward to buying more at discounted prices. With StoreHippo you can create dynamic conversion-oriented promotional pages for various audience segments and offer personalized discounts to your customers. 

The powerful discount engine from StoreHippo enables you to offer multi-level discounts to your customers. Here are a few smart ways to offer discounts without compromising your profit:

• Product level discounts: 25% off on washing machines
• Order value-based discounts: 15% off on shopping of Rs 1000
• Coupon codes: Add one more item to unlock free shipping 
• Time specific offers or flash sales: Order within 6 hours to get 15% off
• Group-based discount: 10% off for customers buying a vacuum cleaner
• Seller or brand specific discount: 20% off on Panasonic home appliances
• Buy one get one (BOGO): On purchase of a refrigerator, get one room refrigerator free 
  
  

Along with the built-in discount engine, StoreHippo also enables your marketers to analyse their previous promotions, discounts, coupons, products and geolocations that worked best and bright in the most traffic. These data-driven reports and insights make it easy to strategically plan your next move. 

2. Keep Your Marketplace Festival Ready

Once you have planned out the discounts and promotions for the bumper sale, you also need to attune your online marketplace to reflect the festive mood. The festive look and feel makes customers spend more by pushing them to make impulsive buying decisions. You can use bright colors and symbols associated with the given festival to jazz up your marketplace. 

The small nips and tucks and jazzing up goes a long way in keeping the customers engaged. StoreHippo offers a rich themes library to choose designs from, along with the drag and drop tool to create the most engaging designs in no time. Even a novice user can create a professional looking marketplace website design within minutes. 

To keep the customers hooked to your home appliances marketplace, you must also run a thorough check on the following points:

• Improve your site speed and ensure it can handle high traffic
• Jazz up your store with festive mood designs
• Create a buzz about your festive sale using social media
• Recover abandoned carts with personalized automated follow ups
• Offer a seamless payment process with multiple payment options
• Collab with your payment partners to offer exclusive deals
• Keep your order placement process simple and effortless
• Use product bundling to increase your ticket size
  
  

A good season sale does not come easy, it requires strategic planning and smooth execution. To help you make the most of the Diwali sale, StoreHippo gives you a gamut of marketing tools at your disposal. We also offer pre-integrated payment and logistics solutions, auto-follow-up for abandoned carts, cross-selling, up-selling, etc.

3. Explore All Marketing Channels  

Almost 50% of customers shop on 4+ touchpoints regularly, making it essential to explore all marketing channels for maximum revenue generation. Modern buyers look for an enhanced engagement with the brand via multiple channels like mobile apps, PWA stores, social channels and through wearable devices. 

Thanks to the rapid adoption of m commerce, 80% of the orders during Diwali sale or any festive season sale comes from mobile devices. With increasing smartphone penetration in tier II and tier III cities, mobile devices have become the customers’ go to channel. 

You need to prep your enterprise brand with omnichannel strategies to gain maximum market share during the festivities. Plan your marketing in a way that it offers special mobile centric offers and deals.

StoreHippo enterprise ecommerce platform offers complete omnichannel solutions for marketplace brands. The decoupled headless architecture enables home appliances marketplace brands to grow manifold and reach new customer segments by targeting buyers on multiple channels. Using the same backend logic and APIs used for building stores, brands can quickly add any new customer touchpoints and sales channels like mobile apps, PWA stores, social pages with buy now buttons etc. 

Brands can leverage the following to target their customers on multiple channels

• Send personalized offers to your target customers through email notifications
• Use push notifications to inform customers about upcoming sales
• Offer chatbots/chat supports to quickly resolve customer queries
• Leverage affiliate marketing to promote your products and offers
• Engage with customers on social media through personalized content
  
  

These battle-tested tricks can help brands market their Diwali sale to a vast audience and convert them into returning buyers. StoreHippo enables enterprise brands to power their marketing communications with live-chat and unified notifications, making the communication fast, easy and conversion-oriented with email, push, web and SMS notifications. 

4. Gear Up Your Supply Chain

An efficient supply chain is the most important step towards a successful festive season sale. Did you know:

• 73% of people are more likely to decide to buy an item if it includes free shipping
• 92% of consumers surveyed said that they will buy again if the product return process is easy
• 49% of shoppers say that same-day delivery makes them more likely to shop online

Source: Invesp

The figures point out one thing- to boost your Diwali sale and retain customers, it is important to build a seamless and efficient supply chain that offers free shipping, easy returns, and quick deliveries.

When you chart out your marketing plans, make sure to provide complete information about the product and upload clear pictures and videos for your customers to review before they make a purchase. Also, enable review and ratings so that customers can share their first hand experience with the product. Collab with multiple delivery partners to ensure timely delivery even with extra load. 

With all these things in the right place, there will still be returns coming your way. Keep your online marketplace ready to handle the returns smoothly and make deliveries quickly. StoreHippo offers a 360-degree product view feature including video options. The delivery boy management software from StoreHippo helps brands manage their fleet of delivery boys efficiently making shipments faster and error-free. Also, with 30+ pre-intergrated shipping partners, it becomes easy for brands to streamline their supply chain.

5. Integrate Multiple Payment Options 

Data suggests that digital wallets are by far the most popular online payment method worldwide. Well, that's true. Users have at least 2 mobile wallets installed on their smartphones everytime. 

With the growing usage of online banking, digital wallets, and mobile payment channels, it becomes imperative to give multiple payment options to your buyers to ensure smooth checkouts. When people have options to choose from, they feel confident and satisfied with the brand. 

To improve your business during the Diwali sale and gain maximum customer footfall, integrate multiple domestic and international payment gateways on your platform. StoreHippo ecommerce solution offers 60+ pre-integrated payment gateways including mobile wallets and COD options making checkouts faster and smoother. 

How to Make Diwali Sale Customers Loyal To Your Marketplace Brand

We all know Diwali is the best time to impress your customers with attractive deals and prompt service, giving them the attention they are looking for. If you are willing to establish a long term relation with your customers, here are some bonus tips for you to maximize on the Diwali sale. 

• Start your Diwali sale at the right time. Starting too late will mean losing your customers to the competitors, similarly starting too early may not generate the expected revenue. So, make the right time! 
• Engage Tier 2–3 buyers with localised campaigns. Create region-specific promotions, vernacular ads, and onsite and social media campaigns to connect with aspirational buyers from emerging cities, driving India’s ecommerce growth.
• Highlight premium and upgrade home appliances. Position your marketplace as the destination for festive upgrades, from smart TVs to kitchen appliances, aligning with the 2025 trend of high-value household purchases.
• Optimise for mobile and Quick Commerce. Ensure your mobile apps are designed for conversion with seamless app performance, mobile checkouts, and faster deliveries. Onboard local dealer networks for same-day or next-day festive fulfilment to match the conditioning of quick commerce.
• Leverage AI for personalised recommendations. Use AI-driven product suggestions, dynamic pricing, and festive trend analytics to improve engagement, boost conversions, and maximise GMV during the peak sale period.
• Avoid late deliveries at any cost. Choose an efficient ecommerce shipping solution that can manage your deliveries well. Try offering same-day deliveries and easy returns and refunds.
• Offer coupons and loyalty programs. This practice will make your customers come back to your online marketplace even after the sales are over. Also, make sure these coupons have an expiry date that pushes the customers to shop without delay.
• Offer Diwali gifts. Customers love gifts, and gifts on Diwali are the icing on the cake. You can offer your customers gifts like candles, tote bags, earphones etc on a specified shopping budget.
  
  

This combination of time-tested tricks, along with modern changes to match buyer expectations, will ensure you have returning customers in your home appliances marketplace.

Conclusion

With the festivities come great opportunities to scale your business as there’s a tendency to splurge in the audience. It's just the right time to capture the customers and take your home appliances brand to newer heights. 

With the above mentioned strategies, brands can reap astonishing sales figures. But, brands need WOW marketing tools and futuristic features to make a kill in the ecommerce industry during the festive sale. 

Keep your vendors updated on the previous sales data and trends so they stock up sufficient inventory well in advance. Jazzing up your online marketplace while also ensuring peak load tolerance and scalability for accommodating new products and venodrs go a long way in earning a wider audience base. Make sure your site works at top speed even during the peak load hours and days. With StoreHippo’s gamut of features and cloud-based infrastructure your marketplace website is festive-season ready. You can execute your Diwali offer strategies smoothly and watch your revenue graph rise high.

Explore the amazing StoreHippo features, book your free demo now