How To Increase Traffic On Your Online Marketplace In 2023

It’s a bright and joyful new year with new growth opportunities coming along our way. 

With the new year kicking in, it's time for enterprise businesses to strategize and implement new and exciting ways to increase traffic on their multi vendor ecommerce website. 

Wanna join the club of successful enterprise brands??

Let’s make it easy for you.

In this blog we present to you, trending ecommerce strategies and hacks that will help you plan your marketplace website growth strategy: 

• 20.8% of retail sales worldwide will be accounted by ecommerce sales in 2023
• $3.5 trillion is the estimated generated sales of B2C ecommerce marketplaces by 2024
• 30% of consumers say their purchasing decisions are highly factored by influencer recommendations 
• 42.9% of ecommerce sales is expected to happen via m commerce by 2024
• 76% of people will stop doing business with a company after only two poor customer experiences.
• 83% of consumers look for customer service quality when deciding what to buy

Well, the above data speaks loud and clear. It's time to gear up your online marketplace to sell better in 2023. With the right strategy and the right technology in hand, enterprise ecommerce brands can escalate their businesses seamlessly. 

Time to start working on it! 

How to increase traffic on your online marketplace in 2023:

The new-age customers are all online. The question that pops-up here is, are you? 

Okay, let's say you are, but is that enough? Certainly not. 

To be able to reach the audience’s mind and convert them into customers requires more than just being around. It becomes imperative to lace your marketplace website with features and tools that make it convenient for your customers to shop from. 

Let us look at 10 different ways that will help you gain more traffic on your online marketplace: 

1. Go for hyper-personalization

Almost 87% of the customers are highly influenced by personalizations. To be able to cash in on that, enterprises need to go for hyper-personalization on their enterprise marketplace website. When you offer personalized content, messages, buyer journeys etc to your customers, you address their needs and make them feel comfortable about shopping on your platform. Wondering how to do that? 

With StoreHippo, you can offer extremely personalized buyer journeys to your customers. Built on decoupled headless architecture, the marketplace website can be easily tweaked from the frontend and backend to implement multi-level personalizations. You can customize your shipping solutions, discounts, offers, prices, content, checkout processes etc with StpreHippo. You can also up-sell and cross-sell your products through real-time personalized notifications, gently pitching your customers towards buying more. 

2. Adopt an omnichannel approach       

It's 2023 now! More than 52% of the ecommerce sites have mastered their omnichannel capabilities with a major focus on m-commerce. Yes, customers love to shop on online marketplace apps or from enterprise brands that meet them on every channel they go. Are you able to target and engage with your customers on multiple touchpoints? 

With StoreHippo's ready-to-use omnichannel ecommerce solutions, you can easily connect with your audience and take your brand where your customers are. StoreHippo enables you to create consistent buyer experiences and quickly add new customer touchpoints using the same backend logic and APIs. Built on the mobile-first technology, StoreHippo also enables enterprise brands to seamlessly create online marketplaces apps in just a few clicks. 

3. Onboard more vendors

It will be safe to say that as you escalate your business to more vendors and products, you also get higher traffic. The mathematics behind this is simple. With an increased number of product categories on your online store, you are able to cater to different buyer groups who are now visiting your site to make a purchase. 

Sounds interesting, right? With StoreHippo’s multi vendor ecommerce website solutions, you can seamlessly onboard and manage multiple vendors on your marketplace website. It also comes with a comprehensive end-to-end vendor management solution, enabling a quick and easy vendor onboarding process. With the separate vendor dashboard, vendors can seamlessly manage their day-to-day business activities as well. 

4. Create targeted landing pages

Targeted landing pages are a game-changer. Since a landing page is the first thing your customer will see as he lands on your online store, you need to make an impression. It can either make or break your customer’s confidence in your online marketplace brand. So, the first step would be to make sure that your landing page is user-friendly and responsive. Personalizing it by adding relevant products, content based on user’s expectations etc would act as a cherry on top. With an attractive well-designed landing page, you can certainly increase your traffic. 

With StoreHippo’s headless architecture, you get better creative control to create highly personalized landing pages for your marketplace. You can mix and match different design themes with the drag-and-drop feature and customize elements without slowing up the page load speed. You can seamlessly design multiple landing pages for different segments of the audience to increase conversions on your marketplace website. 

5. Go multilingual

Did you know that 68% of the buyers prefer to interact with businesses in their native language? Yes, that’s right. Customers tend to drop the purchase if they face trouble in understanding the product or say during the checkout process. It becomes imperative to offer your customers the language of their choice. 

StoreHippo’s multilingual ecommerce solutions help enterprise businesses convert into a multilingual online marketplace. With StoreHippo, you can translate your marketplace into 100+ languages including right to left languages like Arabic and Hebrew. You can also choose between the automatic and manual mode of translations or can even selectively override automatic translation. 

6. Make payments seamless

A seamless payment option is the secret key to a happy customer. When you offer a frictionless checkout process to your customers, they feel confident and satisfied. The ease of paying entails larger order volumes and increased traffic on your online store. 

Does your multi vendor ecommerce website solution provider offer easy integrations with a variety of payment solutions? If not, it’s time to reconsider. StoreHippo comes with 60+ pre-integrated domestic and international payment gateways that the enterprise businesses can choose from. You can also implement multiple payment gateways based on the buyer’s location, supporting transactions in multiple currencies from across the globe. 

7. Leverage social media

The power of social media is no more a secret. We can put up a list of online marketplaces that are harnessing this power to benefit their businesses. With almost 81% of the customers conducting intensive online research before making a purchase, you should leverage the power of social media as well. 

StoreHippo offers a host of features and tools to plan and execute a successful marketing strategy for your enterprise business. It comes with in-built tools and features that help you ace your SEO game and rank higher on SERPs. StoreHippo also enables easy and quick social media integrations leading to increase in impulsive purchases. Also, with the help of social media integrations, enterprises can gather better insights into customer buying behaviour. This results in improved traffic on local online marketplaces. 

8. Connect with superlative content

Offering your customers content generated by other customers seems like a good marketing idea. Isnt it? Indeed it does. With user generated content on your marketplace, you can build your brand reputation and boost your traffic. Such user-generated content could be in the form of product reviews, FAQs, customer testimonials and much more. Also, enterprise brands can use a blog engine to regularly connect with their customers which also helps them improve their brand visibility and build customer trust.

StoreHippo offers a comprehensive and seamless product review management system for online marketplaces, which can automate your brand building process by leveraging user generated content through customer feedback. With such reviews and targeted content on your marketplaces, customers can make informed decisions and understand the brand better. StoreHippo also comes with an in-built blog engine to help you engage with your customers and answer their queries. Or you can publish articles daily to rank better on SERPs.  

9. Streamline your deliveries  

Well customers ofcourse shop online for the convenience it offers, but without quick and free shipping, it would have been long gone. Yes, 66% of the customers today expect free shipping on every purchase, along with quick and timley deliveries. So how can you streamline deliveries on your online marketplace?

The answer is with StoreHippo. 

Yes, StoreHippo comes with an in-built delivery boy management system that helps make delivery faster and error-free. Enterprise ecommerce businesses can onboard, manage and track their delivery agents right from their admin dashboard. You can either choose from pre-integrated logistics solutions or integrate your own hyperlocal delivery solutions. 

10. Multi-channel customer service       

Building a marketplace website also comes with a responsibility to understand the customer base and be available for them. If you master the art of keeping your customers happy, there’s nothing that can stop you from becoming their favourite. Have a support team constantly in contact with the customers and make sure they listen and attend to all your customer feedback and grievances. Offering multi-channel ecommerce customer support goes a long way ensuring customer happiness. Self-service and self-exploration is also becoming popular today, with new-age buyers preferring enterprise brands offering self-service.  

StoreHippo enables enterprise brands to seamlessly connect with their customers through automated tools and features like abandoned cart follow-up, SMS, push and email notifications, social media integrations, live chat, chatbot, etc). You can also integrate your online marketplace with your favourite customer servicing software with StoreHippo. 

Conclusion

To fuel up your marketplace website with traffic, you first need an advanced ecommerce software solution that enables you to experiment with ideas. With a multi vendor ecommerce website aligned with your customers’ preferences, you can steadily grow your traffic and increase your ROI. 

StoreHippo is a technically advanced ecommerce platform that helps enterprises circumvent their tech-related problems. With the above-mentioned ways and strategies, online marketplaces in India can boost their traffic manifold. Withoit much ado, explore the host of features and tools from StoreHippo and start your 14-day free trial now.