There are many online entrepreneurs and every business owner wishes to beat the e-competition. So, you need to brainstorm research and analyze your own set up, the competitive landscape and identify ways and means to target your potential leads and improve conversions. You need to effectively strategize to build a brand loyalty and once you build it, it is even harder to maintain it. After all, your competitor may reduce prices and give offers to attract more customers. The net-savvy customers can easily shift their loyalties toward another site, so how do you build a strong customer base? Let’s have an insight about ideas to win customer loyalty and how to position your brand strongly in the market.
Build an Effective Brand Strategy
This is a foremost requirement for any business to flourish. Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Brand strategy will position your brand effectively in eyes of the customers. So, first of all ask yourself a few questions about your own brand-
- What is your objective? What is your vision and mission?
- How do you wish people to associate with your brand? Say for quality, variety, customer support, exclusiveness, or other features depending on the type of business you have.
- Does your product solve a problem? Say, provide solutions which cater to healthcare, environment, education, travel and more.
- What is the target audience for your brand? Are they young, middle-aged, old? This will greatly reflect on the type of communication with your customers.
Your website is your window to the world. Create a unique site design keeping in mind the needs and requirements of your target customers. Do some brainstorming and first create a great logo for your brand. The logo design and colour should convey a meaning and directly relate to the ethos of your brand. Create an attractive website design, avoid clutter & make effective use of white space, give detailed product information, keep the checkout page simple, give links, filters, detailed product images, etc. A website which has an attractive design will carve out a space in the minds of the customers.
Keep Mobile commerce in mind
According to a study by KPMG – IAMAI in July 2015, “There are 159 million Mobile Internet users in India and the number of Mobile Internet users in India is expected to grow to 314 million by the end of 2017 with a CAGR of around 28 per cent for the period 2013-2017. This impressive growth would drive India to become one of the leading Internet markets in the world with more than 50 per cent of Internet user base being mobile-only Internet users.”
M-Commerce has emerged as a key to impulse shoppers largely due to evolution of mobile technologies with easy navigation tools, larger screens with higher resolutions and zoom feature from various angles which gives a detailed view of the product image. Mobile commerce has gained traction and today, most of the e-tailers are receiving as much as 70% of sales from Smartphones and tablets. You cannot ignore the huge chunk of mobile savvy customers, which is likely to grow in near future as well. So, create mobile sites and mobile apps which offer responsive web design and work smoothly across all mobile devices. This will give you an advantage, lure customers and create a goodwill in the customer’ minds.
Personalize customer experience
When a customer receives an ordered product as a nicely packed gift alongwith a thank-you note, it adds to the customer’s experience. It conveys your gratitude to customers and positions your brand as the one which understands the value and support of its customers. Online stores can go a step ahead and also give a coupon for a discount on the next purchase.
Remember, do not forget your abandoned cart customers, retarget them by sending emails and preferably offer discounts, freebies or clubbed items at a special price. Such small gestures will make a deep impression about your brand name in the minds of the customers and give an instant recall.
Give interactive content
Apart from a well written SEO-optimized content, add interactive content like images which spin and give a 360 degree view of the product. Load videos with clickable elements to enable customers to learn more about the product. This breaks the monotony of viewing only images and makes it interesting for a customer to browse products on the site.
Create a multiseller online store
Adding more number of sellers to your store gives you a distinct advantage over your competition. It is normal for a customer to expect a large variety of products and services as well as more number of sellers. In this way, they can compare prices and choose their preferred vendor without the need to leave your site.
We have given you an insight on how to differentiate your product or service and give a unique experience to your customers. This will give you an edge over your competition. If you have any suggestions, then please give them in the comments below!