What is the one sure shot way of filling and ordinary day with joy and happiness? What is that one thing that is bound to bring a smile to the face of anyone? What do most of us indulge in to instantly boost our mood and feel good?
Well the answer is - Good Food, that is not only delicious but is Dil-O-Cious or close to heart to put it simply.
Dilocious- The dream and passion of 2 young entrepreneurs
Tarang Jindal and Arpit Upadhyay, Civil and Mechanical Engineer respectively from Aligarh Muslim University, had more on their minds than being conventional engineers. These two likeminded friends had a passion for good food and kept exploring new places to eat out. Finding new and delectable food always gave them happiness and they wanted to share the feeling with others.
With a dream to be their own bosses they came up with a business idea that combined their passion and their dreams. Thus was born, Dilocious, an exotic food delivery service that brings together the food specialties of any place you can think of and brings flavors beyond boundaries at your doorstep.
How did you come up with the idea of Dilocious?
We have always been foodies and hence when we decided to plan a business it had to be around good food that inevitably makes anyone feel good. Also, while studying at AMU, I noticed that many of the students who come from different parts of India, have a craving for comfort food and sweets and they usually find it difficult to source it locally. This is a common sentiment for any individual living away from home and family. So, by offering the most amazing foodstuff online we decided to convert an ordinary day into a festival for millions across India.
Whom or what do you consider as an inspiration
In retrospect, I was always fascinated by the idea of startups and used to read every story published on the happening startups in India and abroad. So, there was this urge to do something of my own, to experiment and work for a project that I was really passionate about.
However, I was most inspired by the entrepreneurship success story of Mr. Vijay Shekhar Sharma, founder and CEO of Paytm. He also happens to be from Aligarh and the way he came up with his innovative idea and made it a success inspired me a lot.
Why did you choose StoreHippo over Zepo?
We initially tried some other platforms and Zepo as well but none of them could accommodate our requirements. The features on these platforms were not enough for our online business and we wanted some additional features which they could not provide.
So, we did a bit of R & D and decided to migrate to StoreHippo platform which was feature rich and most importantly, the team promised they could tweak the platform as per our requirement.
How was your experience with StoreHippo?
StoreHippo has helped us roll out our dream venture. So far, we are very happy with the way this e-commerce platform has helped us to rapidly market our business. As we didn’t have to worry about the technical aspect of the site we could spend all our time planning our business and other strategies to promote it.
We were spared the hassle and pain of managing and monitoring site development and other technicalities which are typically resource and time consuming.
Would you recommend StoreHippo to others?
YES, we would definitely recommend StoreHippo e-commerce platform to anyone who has a unique business idea and wants to roll out a site fast and without taking the headache and pain of getting it developed from scratch.
How do you plan to take Dilocious forward?
As our next step, we plan to offer gifting deals to our customers. Sweets and comfort food hold a special place in Indian tradition. It’s a common practice to take foodstuff as gifts to the homes of our near and dear ones not only during festivals but on any given day. We, would like to make this a more enriching experience for our customers by offering them an assortment of delicacies and sweets brought under one roof and delivered to the doorsteps.
What is your advice to other entrepreneurs?
“Every plan and project seems difficult before you start it. Once you have made your mind, follow your dreams, the difficulties resolve themselves if you have the will and the inclination to follow your dreams.” - Tarang Jindal
“StoreHippo Team listened patiently and completely understood our smallest requirements. The Technical team made the changes which were needed for our store. We are very happy with the way our requirements were handled by the enthusiastic team of StoreHippo.”
Tarang Jindal & Arpit Upadhyay
Founders of Dilocious