However easy it might seem to run an online marketplace, maintaining a steady flow of customers is the real deal.
When you build an enterprise marketplace, the toughest part of the business is ensuring your customers remain loyal to your brand.
Well, yes, loyal customers are the lifeboat of your enterprise marketplace.
Wondering how to keep your customers coming back?
How about targeting them by setting up dedicated stores they can call their own?
Yes, we are talking about multi-store ecommerce!
Building a chain of stores to target, engage and convert your buyers better.
And ultimately, nudge them to buy again and again.
Yes, this is achievable!
Let us learn how.
Table of Contents
The Multi-Store Ecommerce Route to Marketplace Success
Now the concern here is - How to gain customer loyalty when you build an enterprise marketplace?
Let’s find out more about customer loyalty and what makes customers stick to your brand:
- 56% of customers spend on brands they are loyal to even if there are cheaper options available
- 88% of consumers say it takes three or more purchases to build brand loyalty
- 56% of global consumers say customer service is “very important” in brand choice and loyalty
- 58% of companies pursue personalization strategies for customer retention
- 75% of consumers say they favor companies that offer rewards
Source: Microsoft, Statista
Once the customers have trust in your online store, they will not only return for repeat purchases but also wait for you to offer discounts and promotions.
Customers today do not make random purchases on online marketplaces, they research, look for options, compare prices, check the brands’ reliability, the services they offer, etc. before making a purchase decision.
And yes they look for options in terms of shopping experience and competition. And you can do this exactly by implementing multi-store ecommerce settings for your marketplace.
Having a brand with multiple different stores creates a niche positioning for your products and services and elevates customers' trust. Why would your buyers go to other websites if they get everything they need on your multiple sub-stores.
Right!
Let us see how you can win loyal customers with multiple stores for your marketplace.
8 tips to use multi-store set up to grow your online marketplace’s loyal customer base
How do enterprise brands leverage customer loyalty?
Now since there’s no dearth of online stores selling products and services, customers’ shopping options are wide. Given that, you need your multi store ecommerce site to be a customer magnet.
Specialized stores for niche markets
Customers love when brands offer undivided attention to them. As you build an enterprise marketplace with multiple sub-stores, you can cater to different audience segments. You can create storefronts that offer a unique product catalouge to each buyer segment and that is specialized for a particular niche market.
StoreHippo multi store solutions help you build unique engaging designs for each of your stores. You can use the rich design themes library to create unique and engaging themes and designs. With the simple drag-and-drop feature, even novice users can easily play around and create professional-looking online stores. You can also allot different products to various sub-stores using a single database.
Implement personalized pricing
Customers today shop on online marketplaces that offer them a personalized user experience right from the beginning of their shopping journey. To gain customer loyalty and set your business on an upward growth trajectory, implementing personalized pricing is just the right touch you need to give to your brand.
StoreHippo helps you apply the price override feature based on stores and list the same products at different prices in different stores depending on the location or the deal offered at each store. With a differential pricing structure, you can boost your profit margin and earn your customers’ trust.
Different marketing strategies for each sub store
With every business working towards winning their customers’ attention, you need to stay a step ahead. As you take the multi store ecommerce approach for your enterprise store, you get an upper hand in the ecommerce game. Well, it's true that the one size fits all approach is outdated today, every customer has different needs and thus should be targeted differently. Wondering how?
StoreHippo offers unique features and tools to help you personalize your marketing strategies and to boost customer loyalty. You can improve your customer's shopping experience by offering them personalized product recommendations based on their buying behaviour and geo-location targeting.
StoreHippo offers a gamut of marketing tools like SMS, mobile and push notifications, online chat integrations, SEO tools, an inbuilt discount engine to offer personalized discounts etc. When you build an enterprise marketplace with StoreHippo, you can also integrate with the best marketing tools of your choice to offer live chats, loyalty programs etc.
Cross-selling opportunities between sub-stores
As you recommend your customers to purchase a product that compliments their existing purchase, you provide them with a sense of commitment to your brand. For example, you can recommend your customer to buy dresses from your apparel sub store and cosmetics from your other sub store dealing in beauty and personal care products.
You can implement cross-selling on your online marketplace with a sub-store set up with StoreHippo built in marketing tools and features. It comes with in-built solutions that enable brands to implement upselling, cross-selling, and product bundling on their marketplace. You can use unified notification in combination with behaviour analytics to target the right customers through email, push and SMS notifications.
Build multi-channel presence
The digital-age customers look to interact with the brand on at least 3 different channels before making a purchase. And as you are striving to achieve a loyal customer base, you need to be available for your buyers on all the channels loved by them. With 80% of ecommerce orders being placed on mobile phones, building targetted store with multi store ecommerce and creating mobile presence for each store just becomes the top-most priority.
StoreHippo is built on the mobile-first principle, and comes with a built-in mobile apps builder to help you build mobile apps for each of your sub-stores. You can seamlessly create Android and iOS apps right from your dashboard to engage better with your customers and gain their loyalty towards your enterprise brand. All the sub-stores created by StoreHippo are PWA stores that look, feel, and work like mobile apps even on entry-level devices and with poor internet connectivity.
Use targeted content to your advantage
Did you know that 75% of customers prefer buying from websites that sell and connect with their customers in their native language? To gain customer loyalty and place your online marketplace in the hearts of your customers, you should use targeted content to your advantage. By building sub-stores in the native language of your buyers, you can create a niche for your brand.
StoreHippo offers a built-in multilingual solution to help you easily translate your website content into multiple languages and create language-specific sub-stores. StoreHippo supports 100+ languages including right-to-left languages like Arabic and Hebrew.
You can also include multiple languages in mobile apps, making it easy for your buyers to interact with your enterprise brand. While offering multiple languages on your multi-store ecommerce brand, you not only offer ease of buying to your customers but also benefit your business from the SEO perspective. You can also use targeted content by publishing blogs on your website using the in-built blog engine from StoreHippo.
Provide faster shipping
Well, with 41% of the customers willing to pay more for same-day delivery, providing your customers with quick deliveries goes a long way in building customer trust. As you are able to eliminate the delivery hiccups and offer a seamless delivery solution to your customers on your online marketplace, you can gain your customer trust.
With StoreHippo, you can quickly build multiple hyperlocal sub-stores for your customers based on their geo-location. StoreHippo comes with integrated logistics at discounted rates to support the hyperlocal ecommerce delivery module.
You can choose from over 30+ shipping partners or add your custom local shipping partner to offer faster and discounted shipping services to the customers. You can also use the automated, built-in delivery management solution from StoreHippo. It helps you manage your own fleet of delivery boys to ensure quick hyperlocal deliveries.
Offer excellent customer support
As you embark on your online journey and build an enterprise marketplace, you should be focussing on offering your customers excellent customer support. Many businesses overlook their customers’ grievances, and when you do so, your customers are never going to return.
With StoreHippo you can engage with your customers through live chats, emails, and social media. You can also push your customers into buying more with the help of personalized marketing strategies. The ready-to-use omnichannel solutions help you add multiple touchpoints using the same backend logic and APIs. As you engage with your customers on multiple stores via multiple channels, your brand becomes noticed for offering well-rounded customer support.
StoreHippo also comes with automated tools and features like abandoned cart follow-ups that help you re-target the customers who didn’t complete their purchases. You can also integrate your enterprise marketplace with your favourite customer servicing software with StoreHippo.
Conclusion
Who doesn't want to drive maximum customer loyalty for their online marketplace business? We bet every business wants to!
Building customer trust is not easy, but it's certainly achievable. Yes, with the right features in hand, you can make customers loyal to your brand and achieve higher profit margins. However, the first step would be to choose the right software to build an enterprise marketplace. StoreHippo offers a quick, easy-to-use solution to run your multi-store ecommerce business seamlessly. It comes with 300+ inbuilt features and is built on next-generation technology to help businesses drive maximum sales and gain customer loyalty.
Are you ready to leverage your customers’ loyalty with multi-store ecommerce solutions? Explore the enterprise solutions from StoreHippo by starting your 14-day free trial now.
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