7 non negotiable features to look for while choosing a multi seller ecommerce platform

By | Mar 13, 2017 || 132 views

The huge success and popularity of multi-vendor ecommerce marketplaces like Amazon, eBay, FlipKart and Alibaba have made the ecommerce entrepreneurs take note and make efforts to build their own brand presence with similar ventures.

The marketplace model offers many advantages over a regular website. It not only allows entrepreneurs to start a store with ZERO inventory by onboarding vendors but also gives them steady income in form of commissions on every sale. Customers are attracted to a site that offers them multiple choices and vendors don’t have to bear the development and set up costs of the website. The success of this model is based on the fact that it makes lives of the business owner, vendors and customers easy. 

However, to effectively run a marketplace you need a multi-seller ecommerce platform that is much different than a regular website. If your platform is not designed grounds up to accommodate the different scenarios of this setup you might not be able to run a successful and hassle free business. 

To help you choose the best solution for your marketplace,  we bring for you a list of essential criteria that your marketplace platform should fulfill;

Performance and Flexibility

A great multi-seller ecommerce platform is all about performance, flexibility, and customization. The complex requirements of this environment make it essential for the platform to be extremely customizable to adapt to the changes depending on the unique requirements of the vertical or horizontal marketplace. A customizable platform that is easy to modify and offers the flexibility to tweak the backend, as well as the front end, is a must have feature.

Apart from these, the platform should also be scalable without compromising on the performance. To accomplish this the platform should be built grounds up on an advanced technology.

Support for Vendor Management

For the smooth functioning of any multi-vendor ecommerce set up, vendor management should be extremely streamlined and hassle free. Right from the registration of the vendors to product uploads, inventory management, pricing, shipping distribution, and commission payout should all be easy and manageable in few clicks.

On one hand, the vendors should have their own dashboard where they can get a snapshot of their everyday business and manage end to end business in a hassle-free manner. On the other hand, the Admin should have complete control of all vendor activities and be limit vendor activity if required.

Pricing, Display and Search

The customers are attracted to multi-vendor ecommerce marketplace as it offers them the choice of product and prices in a great range. To achieve this the platform should have features to allow the customers to shop by brand, category, price range etc. The marketplace should be able to accommodate pricing comparison for various vendors. Online buyers are impatient and if the site does not offer good search and filter options it risks losing a substantial amount of its customers. Faceted search should an integral part of a multi-seller environment.

Product images and display plays a significant role in the final purchase decision, hence the display and view option on the marketplace should be exceptionally good.

Easy Accounting 

Multi-vendor marketplace requires a lot of accounting activities as there are commissions and payouts involved for every single vendor. If well thought out processes and tools are not inbuilt within the platform, going through all these steps can become cumbersome and error prone.

Look out for a platform that offers you to set up flexible commissions for vendors(fixed, percentage wise or custom), easy management of shipping charges, discounts, shipping management by vendors, comprehensive vendor ledger for tracking the payments/receivables and support for manual and automated vendor payouts.  

Options to go Global

Global ecommerce is experiencing an unprecedented boom and going to grow further in the near future. B2B businesses are going to drive this growth overtaking B2C model. To make the best of this scenario your multi-seller ecommerce platform should provide you the options for B2B, B2C business models that can be extended to global markets. 

Choose a platform that offers multilingual feature along with IP-based pricing, options for multi-store chains and similar features that are the prerequisite of a global ecommerce marketplace.


Mobile First Approach

Mobile commerce has fast outpaced the growth of ecommerce and by 2018 it is going to be the main channel for online sales. Online shoppers spend two third of their time shopping online on mobile. So, your multi-seller ecommerce platform should be equipped to offer mobile stores without the additional cost of development. 

Go for a platform that offers you mobile first solutions and allows you to tap omnichannel sales. Mobile friendly sites are preferred by Google and it is a high ranking signal that allows your to get higher traffic volumes by securing top Google rank for you.

Support for SEO and Marketing

SEO and marketing can take a business to new heights. Quality  SEO with rapid implementation is essential for marking your brand presence felt across the world wide web. This helps in getting more organic traffic and conversions for your business. SEO supported by other means of marketing like deals, discounts, social media integration, ads across digital platforms etc can give your multi-vendor marketplace a quick brand identity and presence.

To implement these on your marketplace the platform you are choosing should be equipped with inbuilt features that make SEO simple and automated to a great extent. Look for a platform that is SEO friendly and offers support for unique product page URLs, ALT tags, blog, user comments, products reviews, optimized themes, discount engine, flash sales etc.

Conclusion

StoreHippo is your best bet if you are looking for all of the above features in a single comprehensive multi-seller ecommerce platform. Built grounds up on mobile first technology, our flexible and customizable platform helps to create horizontal and vertical marketplaces for B2B and B2C businesses. The comprehensive features and inbuilt tools make it easy for the business owner to register and manage vendors and their products. 

The extensive features enable you to take your business beyond boundaries and help you in establishing a global presence for your brand. 

Explore the goodness of the best multi-seller ecommerce platform by starting your very own 14-day free trial store with StoreHippo.
 

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