What are the top challenges you face while selling on enterprise ecommerce stores? We believe there are 5 main factors that pose challenges to enterprise business.
Changing customer expectations & online shopping behaviour
Large customer data
Segmentation of customer data
To effectively fulfil the growing need of customers and markets, your enterprise ecommerce store needs a new approach to dealing with new changes.
Here are some basic and popular techniques to drives sales and customers-
Create information-rich product pages
Optimize ecommerce website design for devices
Improve website loading speed
If you have already spent hours working on the above techniques and didn’t see much impact, then shift to advanced ecommerce techniques. So below are some futuristic and lesser-known techniques to attract new customers and retain customers. Let’s uncover them.
Table of Contents
- 5 Unique ways to sell better on your enterprise ecommerce store
- 1. Content personalization
- 2. Search engine optimization
- 3. Omnichannel selling approach
- 4. Mobile-friendly stores
- 5. Email marketing
- Final takeaways
In the world of ecommerce, you have many ways to do personalization. It can be done through product recommendations or sending relevant notifications, or creating dynamic landing pages, or showing personalized ads or sending emails unique customer preferences.
By providing relevant content to users, increasing customer engagement will become easy. To offer personalization, you will need the following customer data -
Device and operating system
To accurately collect data, you generally need the best ecommerce platform, CRM system, and some third-party analytics software.
To enhance customer experience through personalization, StoreHippo gives a product recommendation widget in all of its themes. Through this option, you can offer product recommendations based on customer buying behavior or past purchase history.
You also get rich marketing tools through which you can personalize your marketing message across various channels. Such as-
Unified notification feature
This includes push notifications, email notifications, SMS notifications to alert users about the latest offers, or events.
Dynamic marketing pages
USe these features to create custom pages that target a set of the customer (who shares similar purchase preferences).
Generate discounts, coupon codes, loyalty points for each individual based on their past purchase data.
Want to rank on the first pages of Google? Want to increase website traffic and orders? Then optimize your website for search engines. When customers search on Google or any other SE, they know their needs.
Thus, SEO is the best way to increase your brand visibility and customer conversion overtime.
Offer seamless navigation
Interlink the category and product pages, identifying broken links, follow a URL structure and implementing breadcrumbs for effortless browsing.
Pick the keywords that are relevant to your products and have the potential to bring conversions. Use keyword research tools like Google keywords planner, Ubersuggest, etc for accurate selection of keywords. These tools tell you the search volume, ranking difficulty, and competition level of selected keywords.
Introduce a blog strategy in current SEO plan. Blog is the fastest way to bring visitors and convert them into regular paying customers.
To support your growth goals, StoreHippo offers inbuilt SEO tools to reach new customers and increase online visibility. Besides, you also get a blog engine where you can launch your own blog and help customers by writing educational articles.
Shoppers who use multiple channels to complete a purchase have a 30% higher lifetime value than the customer who uses only one shopping channel.
A strong omnichannel approach will drive revenue, customer trust, develop strong customer relationship and
Gather customer data
Understand customer pain points, purchase cycle preferred shopping channels, purchase history, etc.
Identify customer touch points
Gather answers to questions like- What channels customer uses for shopping? Which channel do they prefer the most?
Why is it important: Because 90% of consumers expect a brand to give a seamless experience across all the channels.
Deliver personalized experience across all platforms
Based on the customer data collected, you send relevant promotional emails, notification, messages; and even show relevant ads.
Why is it important: When you call a person by name, he/she quickly responds. Ain’t this happen? Apply this principle to ecommerce. When you engage with your customer in a personalized manner, you get a higher rate of response from customers, and hence, more sales.
To implement a successful omnichannel strategy, StoreHippo headless commerce infrastructure gives you the flexibility to do changes on your storefronts to cater to a customer segment.
You can even integrate your CRM, analytics tools, or any other third-party tool, for seamless customer management.
Do you know the benefits of a mobile-ready enterprise ecommerce site? They’re immense, but the popular ones are - wide customer reach, excellent shopping experience, and enhanced brand visibility.
But is your store mobile-ready? Let’s find out.
It loads quickly within 2-3 seconds on mobile devices
It is responsive i.e fits any screen size
It offers simple navigation for quick movements between pages
It has an easy-to-use interface
Benefit: Easy UI boosts the dwell time. High dwell time signals Google that the site is excellent and should be ranked on the first page for the targeted keywords.
As StoreHippo is a mobile-first ecommerce platform, all the stores built using StoreHippo are mobile-optimized (by default). Means, your enterprise ecommerce site will run smoothly on mobiles, tablets, and desktops. And you don’t need to incur extra costs and hire developers.
StoreHippo has a rich library of mobile-optimized themes that can be customized with drag and drop functionality. You can even launch a mobile app right from the dashboard without any additional cost. Worry not, you don’t have to write a single line of code as StoreHippo apps are codeless.
Emails are the most effective way to reach inboxes directly in their inboxes.
So email marketing is not going anywhere in the next few decades. To take advantage, it is crucial to develop an email strategy in advance and execute it at the right time. Let’s find out more about the same.
Festivals & holidays: During Christmas, Black Friday, etc, you can announce mega sales on your enterprise ecommerce site
Special days: Mother's Day, Father’s Day, Valentine's Day, Women’s day are perfect opportunities to attract website visits from specific audiences. During these times, buyers generally look for online offers on gifting options
Cart Abandonment: To alarm your customers, send cart recovery mail within the first hours of abandonment
Want to shoot up your email open rates? Explore StoreHippo email marketing integration capabilities. You can integrate popular email tools like MailChimp, SendinBlue for sending bulk emails in one go. Create beautiful, high-converting emails with the help of ready-made email templates available inside the tools. These tools save your time and reduce manual work.
To conclude, customer experience is the key driver in ecommerce revenue growth. There are multiple ways to offer an incredible customer journey, and simultaneously, boost your profits.
So here is a pointer wise summary of methods we learned today (along with their benefits)-
Content personalization increases customer interaction and trust with your brand
Building an SEO-friendly enterprise ecommerce store can increase web traffic and online reputation
Advice: Learn from Amazon that appears on the first page for almost every product.
Omnichannel is now a necessity if you want to retain customers
Optimizing your sites for mobile devices can build a huge customer base and drive mobile sales
Leverage email marketing to connect with customers personally
I know you are full of information and perplexed on how to implement all of these effectively. Worry not, as StoreHippo can simplify your job.
StoreHippo offers tools and technologies (as discussed above) that can make online selling easy. In total, it has 300+ advanced features, essential to building an enterprise ecommerce store.
Explore enterprise-grade solutions by signing up for a free demo. Or get started with a 14 days free trial of StoreHippo.