Are you looking to build an online marketplace that brings real disruption in the commerce industry? Do you still think that you need extensive development skills to create an online marketplace?
Well, it's not at all the case when you have a best marketplace platform in place.
The founder of Etsy, Robert Kalin wanted to sell the wood-encased computers crafted by him through an ecommerce platform. The CEO of Amazon, Jeff Bezos has made the decision to establish the company because he didn’t want to miss the boom of ecommerce.
So, different people are driven by different reasons to launch multi-vendor marketplaces but what they have in common is the painful things while starting their online marketplace.
Luckily, you can learn from the experiences of industry trailblazers and save most of your time and money with the best marketplace builder.
Building your online platform from scratch vs. ecommerce platform
Now when you have decided to launch your online marketplace, the first step is to decide whether to build it with the huge team of software developers or get going with a ready-to-use ecommerce platform.
Well, a wise suggestion is that if a turnkey solution matches your business requirements, there is no need to reinvent the wheel. You just need to install and deploy the system and get going in a few hours of time. The best marketplace platform takes away most of your headache to create, launch, manage, and market the online marketplace without any hassles. And you get all of it at just a fraction of cost and time as compared to building from scratch.
The next step in your online success journey is to choose the right ecommerce solution that supports your business goals. For the same reason, we have come up with the top tips you should know when you are identifying the platform for your marketplace.
Read on to get these tips right here.
10 tips to identifying the best marketplace builder
1. No need to become a techy geek or learn coding skills
Setting up a marketplace is not the expense and hassle that it used to be before some years. With ready-to-use ecommerce platforms like StoreHippo, you can set up your online marketplace in no time, without any technical knowledge and skills. The feature-rich platform can make your marketplace look and feel just like the way you want.
2. Next-generation and mobile ready store
Mobile is not the future but the present of ecommerce. And the best marketplace platform needs to be in the line with the trends to stay in the fierce online competition. Like StoreHippo uses the latest technology and built on a mobile-first approach that adapts according to the ecommerce dynamics. It not only offers mobile-friendly sites and mobile apps but also ensures customer engagement and connectivity across multiple devices with PWA (Progressive Web App) functionalities.
3. Customizable and scalable for your business needs
Today’s tech-savvy world needs speed and efficiency to reach specific business goals. And the choice of technology will have a huge impact to boost your business revenues. The best marketplace builders always ensure that every aspect of the online marketplace can be customized, from look and feel, to actions throughout the online journey.
4. DIY tools and readymade themes
DIY (Do-it-Yourself) trend has reached to a greater extent where you can build your online marketplace in a few clicks. You need not to spend anytime glued to a bleak screen or develop the software from scratch. Just like StoreHippo is a ready-to-use platform with hundreds of beautiful themes, drag and drop support, and a friendly interface to launch your marketplace with utmost ease.
5. Fully hosted and managed solution
The ecommerce business is growing faster than ever before and it is going to stay. The best marketplace platform should offer a fully managed solution to match the fast-growing needs. The hosted and management platform by StoreHippo frees you from all the IT burdens like server management, software upgrade, maintenance etc.
6. Faster go-to-market time
Early movers always have the greater advantages than the laggards. The quicker you enter into the online market; the possibilities are higher to capture maximum customers. With the best marketplace platform like StoreHippo, you can create the marketplace within no time and reduce the go-to market time substantially.
7. Seamless integrations for streamlined business processes
Well, the integrations like shipping, payments seem to be simple and obvious. But in absence of these integrations, your ecommerce business can be a big mess. StoreHippo ensures that your online marketplace is well integrated with all the extended business functions like logistics, payment gateways, email software, marketing tools etc. to make everything smoother for you.
8. High-end security
Offering a secure shopping experience to your customers is the must-have feature for an online marketplace. With the bifold growth of your online business, there is an enhanced potential of online data thefts as well. So, the best marketplace builders like StoreHippo offer a secure payment channel to the customers with PCI-DSS compliant payment gateways. Furthermore, the SSL certificate makes the website more secure and gains better trust of customers.
9. Automated marketing tools for business growth
This is one of the most unavoidable tips here. Your job of building an online marketplace is just a start. To run an online business, the out-of-the-box marketing tools and features are the must-haves in your checklist. Like, StoreHippo offers automated marketing tools to grow your website traffic and customer conversions. For example, the powerful discount engine for customized deals, abandoned cart conversions, dynamic marketing pages, and much more.
10. Offers post-sales customer service
Converting the customers brings sales but retaining the customers brings profitability for businesses. The best marketplace platform should be able to help you even after you have paid for subscription. Just like StoreHippo offers excellent customer support. Some of the top features include live chat support, availability of customer support team on emails and calls, dedicated support managers to handle all your queries.
Setup your marketplace right away with StoreHippo
Starting your online marketplace is probably an easier decision than choosing the right ecommerce solution. Considering all the aforementioned tips, StoreHippo can be your perfect choice for best marketplace platform. It has 300+ inbuilt features and various pre-integrated functionalities to take your business to the new heights. Our fully scalable platform is a one-stop solution for all your ecommerce needs. Explore the out-of-the-box features offered by StoreHippo by scheduling your 14-day free trial today.