SBI Life
SBI Life, one of the most trusted life insurance companies in India has launched a niche multi vendor marketplace for its employees. The horizontal marketplace combines the multi store model to build a tailor-made ecommerce marketplace for diverse buying requirements of its employees. With a rich catalog of products from apparel to accessories and stationary, SBI Life offers a variety of products to its employees which truly define it tagline “ Apne liye. Apno ke Liye”.
By venturing into the digital commerce segment, SBI Life - the leading financial sector brand in India, further bolstered its resolve towards employee welfare. On its horizontal multi-store marketplace website, SBI Life offers a seamless portal where employees can buy a wide range of products at a discounted rate. The unique digital shopping solution by SBI Life simplifies online shopping and brings quality products to its employees doorsteps.
The Requirements
SBI Life, wanted to start an online portal where it can offer quality products to its employees. The idea was to offer different inventory and catalogs for bulk and retail buying. Also, they needed a unique payment flow which involved an approval process and an indirect payment option.
To make this possible, SBI Life needed a flexible, scalable and feature-rich enterprise ecommerce solution that could handle the unique requirements of the brand:
- A unique marketplace website for niche buyer segment
- Multiple stores for diverse user segments
- Unique order flow tailored for brand’s requirements
- Custom integrations for unique brand needs
- Easy to build and manage ecommerce solutions
StoreHippo Powering SBI Life - A Unique Multi Vendor+ Multi Store Marketplace Website Redefining Digital Buying
StoreHippo has the experience and expertise of building tailored enterprise ecommerce solutions for brands by combining a variety of business models. With its feature-rich platform having built-in solutions for multi vendor marketplace and multi store ecommerce, StoreHippo could easily build the hybrid marketplace needed for SBI Life’s requirements. With 300+ built-in enterprise grade features, StoreHippo is fully equipped to handle retail and bulk buying requirements for SBI Life’s clients.
StoreHippo’s MACH (Microservices, Api-first, Cloud-native, Headless) architecture gave better creative control to team SBI Life to add their preferred third party solutions for their unique flow. StoreHippo enabled SBI life to plan multiple stores with a common central admin and easily manage product management, inventory, invoicing and more. The flexible and scalable StoreHippo enterprise ecommerce platform has offered future ready solutions for SBI life and made it possible for them to create tailored ecommerce environment for its currenta nd future requirements.
The Benefits
SBI Life needed a well-rounded ecommerce solution that could handle the vast user base and unique requirements of the brand. Diversifying into the digital commerce domain SBI Life team also needed an easy to use ecommerce platform that offered them creative control to implement their unique requirements. StoreHippo’s headless architecture, built-in multi-store and multi-vendor ecommerce solutions combined with the platform’s inherent flexibility enabled SBI Life to create its unique marketplace easily.
With the StoreHippo flexible enterprise ecommerce platform, they were able to achieve the following;
- A hybrid marketplace website to handle retail and bulk buying requirements for a niche buyer segment
- Multiple stores managed by a common admin for bulk and retail buying
- Unique order flow with restricted login and PO ( Purchase Order) based payment option where employees set up their cart, get PO approved and upload it for completing the checkout without paying anything directly
- Custom integrations with Netcore email gateway
- Well-rounded ecommerce solutions aligned with the brand’s current and future requirements
