Whether you are just dipping your toes into the digital marketplace waters or you are a seasoned businessman, one thing is clear - effective marketing is the key to success in the bustling world of ecommerce!
Yes, building a white label marketplace is not enough.
To have your customers coming back for more is no mean task.
If you envision yourself standing out amidst the sea of marketplaces and capturing the right target audience, you need a well-put-together marketing strategy.
Wonder what’s the right approach?
Well, start with your customers, not with your product. If you are working on the same lines, you already have cracked the code to effective marketing in 2024.
And if you haven’t, fret not!
Table of Contents
Master the marketplace - Guide to effective marketing
It’s time to revamp the marketing for your white label enterprise marketplace website.
Here is a detailed guide on what an effective marketing plan must entail.
Before we delve deeper to help you craft compelling brand messaging, here are a few customer buying habits you must know.
- 75% of consumers expect personalisation to make navigation easier
- 40% more revenue can be generated by offering a personalized brand experience
- 66% of customers expect companies to understand their unique needs and expectations
- 63% of all e-commerce sales happen on mobile devices
- 80% of B2B buyers now expect the same buying experience as B2C customers
- 89% of customers use mobile banking for convenience
- 95% of all shopping to be done online by 2040
Source: Web FX, McKinsey & Company
Well, the enterprise marketplace website is the most sought-after shopping channel. With the radically changing buying habits of the customers, enterprise brands need to shift their approach to engage with the audience. To remain agile and innovative in meeting the customer’s needs and expectations, brands are leveraging the power of technology and data-driven insights that help them foster brand loyalty among their customers.
7 Pro tips for marketing your white label marketplace effectively
As you market your marketplace effectively, you can seamlessly drive growth and engagement. StoreHippo brings the top 7 proven strategies to help you navigate the dynamic ecommerce landscape and carve a niche for your white label marketplace.
Go with hyper-personalization
Every customer wants a personal approach when buying online. And this is true for all business models. As you offer hyper-personalization on your white label marketplace, your customers are more likely to take the next step, make a purchase, and revisit your website. A personalized shopping experience ensures your customers are well-hooked to your brand. You can personalize the pricing by using geo-targeting to show different prices based on your visitor’s locations. You can also use dynamic pricing that automatically adjusts prices based on factors like time of the day, visitor’s location, order quantity, etc.
You can seamlessly implement these marketing strategies using StoreHippo’s built-in features and tools. StoreHippo is built on a decoupled headless architecture that helps you tweak your enterprise marketplace website inside out. StoreHippo comes with a price override functionality to help you offer prices based on stores and list the same products at different prices depending on the location or the deal offered at each store.
You can market your ecommerce website by implementing multi-level personalization like creating unique personalized store designs and themes with StoreHippo’s built-in design theme library. With the easy-to-use drag-and-drop tool, you can create professional-looking website designs for your enterprise ecommerce marketplace in no time. You can send out personalized notifications and emails in real-time with StoreHippo. You can also customize the shipping and logistics solutions with StoreHippo and connect with your customers in their native language with its multilingual feature.
Tap customers on their mobiles
Well, mobile phones have certainly become the number one sales channel for brands in recent years. As you plan to market your white label marketplace effectively, make sure to tap the audience on mobile devices by creating conversion-oriented mobile apps. You can engage and convert better when you offer your customers the ease of shopping. However, while going mobile is the breakthrough, creating a seamless mobile shopping experience for your customers should not be a tiring and time-consuming process.
StoreHippo is a customisable marketplace website builder that is built on a mobile-first principle and comes with a built-in mobile app builder. StoreHippo helps you create Android and iOS mobile apps right from your admin dashboard at zero additional costs and without the need for coding. StoreHippo also creates PWA stores that look, feel, and work like mobile apps even on entry-level devices and with poor internet connectivity. The ready-to-use mobile solutions from StoreHippo for multiple users like admin, vendors, delivery boys, etc help them handle their business on the go.
Discounts still rule the ecommerce world
Discounts are a great way to increase conversions and market your white label marketplace Wonder why we say so? Well, 80% of consumers are willing to share personal data in exchange for deals and offers. Discounts also help you cross-sell or upsell to market your unsold inventory. You can also use discounts to increase your ticket size and use word-of-mouth publicity about your offers for your marketing campaign. You can also tap into the impulsive buying habits of your customers and boost conversions while retaining them for life.
StoreHippo is a customizable marketplace website builder that comes with a powerful built-in discount engine to help you offer multi-level discounts on your marketplace. The built-in discount and promotion tools help you create a magical marketing strategy for your white label website. Here are various discount types that you can create with StoreHippo:
Product-based discounts on product types that get automatically applied during checkout.
- Order-based discount percentages like 10% off on all orders above Rs. 5,000
- Time-specific offers or flash sales like ordering within 8 hours to get 10% off
- Create a variety of coupon codes on your white label marketplace to upsell and cross-sell for bigger ticket sizes like adding one more item to unlock coupon
- Offer device based discounts for better conversions like 80% off on online orders via mobile devices
- Group-based offers to create promotions for one user or a group of users, like 20% off or Rs. 3000 off for all customers buying mixer grinders
- Seller specific discounts to promote chosen brands or sellers on your marketplace
Use wishlist and abandoned cart to convert
For every 10 customers who add an item to their shopping carts, seven of them leave without completing the purchase. Yes, it is very common for customers to abandon their carts and reasons could vary from a bad shopping experience to high pricing. However, with a customizable marketplace website builder, you can use wishlist and other tools to convert potential customers. As you offer a wishlisting feature to your customers, you open the channel to window shopping with no restraints of budget. Your customers can create a personalized wishlist and add the items they are interested in buying later.
StoreHippo’s abandoned cart feature helps you improve your sales funnel and re-target the customers for improved conversions on your white label online marketplace. As you get hands-on complete orders and customer details for all the abandoned carts, you can leverage the customer data to send out personalized emails and boost conversions on your enterprise marketplace website.
You can also send automated emails to follow up with (abandoned cart) customers at selected intervals. For example, if there is a customer who left his purchase mid-way after adding items to the cart, you can send out a price-drop alert to notify him of offers on his cart items. You can also send out a personalized notification enquiring if the customer faces an issue while placing the order. StoreHippo’s wishlist feature enables your customers to create their wishlist and add products that interest them. You can then use the wishlist and its products to offer personalized discounts to your buyers for quicker conversions.
Seamless shopping with smooth payment
The key to a happy customer? A smooth payment process. As you create a smooth payment solution, you not only keep your customers happy but also market your white label marketplace well. Wonder how? Well, a happy and satisfied customer is your most successful marketing channel. Customers feel confident in purchasing from your site when there is a frictionless payment process and they have the liberty to choose the payment option of their choice. Ease of payment is well known to entail large volume orders and boost your conversions. You can also offer added benefits to your customers like Rs 50 cashback if paid online.
StoreHippo comes pre-integrated with 60+ domestic and international payment gateways that offer your customers ease of shopping and the choice of using their preferred payment option. With StoreHippo's customizable marketplace website builder you can integrate multiple payment options for your customers like COD, net banking, digital wallets, card payments etc. You can also enable locations or device-based payment gateways that also support transactions in multiple currencies.
Implement SEO-rich content to drive organic traffic
Over 81% of the customers tend to go for Google reviews before going with a brand. The one sure-shot way to effectively market your white label marketplace is to optimize it for Google and other search engines. You can achieve higher ranks on search engines by implementing SEO-rich content that also helps you drive organic traffic to your store. Digital content is one the most viable ways to reach the right audience and convert them to boost your sales. Wonder how to implement SEO for your enterprise brand?
StoreHippo comes with effective marketing tools to help you rank your website higher on SERPs. With the built-in powerful SEO tool from StoreHippo, the scalable marketplace website builder, you can add various SEO elements like unique URLs, meta titles, meta keywords, alt tags, sitemaps, etc. right from your admin dashboard. As your SEO strategy is well-aligned, you can gear up your enterprise brand for increased traffic. Say, for example, your customer is looking for a black dress on Google, and since you have optimized product pages for your brand, customers are more likely to visit your enterprise marketplace.
Offer multi-channel support to engage better
Did you know that you can nail your marketing with multi-channel customer support? Yes, strong customer support is the first step towards achieving higher conversion rates on your enterprise marketplace website and effectively marketing your enterprise brand. Since customers love to interact with their brand on multiple channels, you can also give a personal touch to your support services by assigning support managers who can follow up with the customers in real time. You can also offer immediate support and focus on resolving your customer issues with empathy.
With StoreHippo ecommerce solutions, you can seamlessly integrate with multiple customer support software like live chat, chatbots, etc, to engage with your customers. You can also communicate with the customers on multiple channels and create dynamic forms with multiple options. You can also offer free shipping or a 10% discount for customers who give you feedback on your enterprise marketplace website. You can also go for cross-channel marketing and customer support by linking your social media pages, app, or other analytics software.
Conclusion
To keep your cash counter ringing, you need to market your enterprise marketplace website to the right audience. Driving sales on your enterprise brand can be challenging, but not with the pro-tips you just got to know about. All you need now is a scalable multi vendor marketplace platform that helps you implement the above mentioned tips and tricks.
StoreHippo white label marketplace website builder comes with 300+ enterprise-grade features to help you acquire new customers and drive sales. You can boost conversions and build a strong brand presence in the ecommerce landscape with the next-gen ecommerce solutions from StoreHippo.
Are you all set to market your white label marketplace effectively with StoreHippo? Explore the wide range of features and tools by starting your 14-day free trial now.
Leave A Comment